Elevator pitches are typically considered something that entrepreneurs or founders do to attract the attention of investors or potential partners. However, pitches are just as important and vital to the ongoing success of existing companies.
Companies spend an average of $1,202 per employee on training, or looking at it another way, there was as much as $156 billion spent on employee learning by U.S. firms in 2011. Meanwhile, companies spent 10.4% of their annual 2012 revenue on overall marketing activities.
With all of this money going towards employee training and marketing, why isn’t more attention being given to viewing employees as a marketing tool?
Especially when we realize that word of mouth is still viewed as the most trusted source of information. According to Nielsen’s 2012 Global Trust in Advertising report, 92% of consumers said they trust recommendations from friends and family above all other forms of advertising.
This means that employees are the most valuable marketing tools a company has, and they represent the greatest return on investment potential.
But this doesn’t just apply to top management, execs, or sales. Employees at all levels should be equipped with the company pitch. Just imagine the power of your entire workforce being able to verbally represent your brand in the boardroom, when interacting with customers, or when hanging out with friends on the weekend!
So how can your company empower your employees to be brand ambassadors in and outside of work? Teach them to pitch! Make sure that employees go through training to master the skills of your company’s pitch. You may know what your company’s mission and what it does better than the competition, but do all employees know this? Can they relate it in a simple and understandable way? If not, it’s time to teach them to pitch.
Companies like PitchJam can teach these pitching skills in personalized group sessions to employees at all levels. Learn the pitching basics as it relates to your company to ensure that everyone not only knows but can professionally speak about your company in a branded and consistent manner. Contact Info@PitchJam.com for more information.