What Social Media Says About You
Social media has become a huge part of our society, culture, and life. In fact, there is a good chance you came across this article from a Tweet, Facebook post, or blog. For as much time as we spend online and on social media, it is important to realize that while we are looking at other people through this lens, other people are in return looking at us. What does social media say about you?
With the average attention span decreasing and the ease of access to the Internet increasing, social media outlets have become the ideal outlet for forming a first impression about someone. Within a few minutes and a few clicks, you can scope out someone’s professional resume on LinkedIn, their social life via Facebook, and their interests and hobbies on sites like Pinterest. In fact, as of 2012, over 90% of employers used social networking sites to screen applicants as part of the recruiting process.
Just as important as developing an in-person elevator pitch to tell someone who you are and what you do, whether at a networking event or at a job interview, you need to make sure that your social media profiles reflect the personal pitch you want to give off. Companies spend billions of dollars each year to make sure their branding is consistent across all fronts. Take a note from this and keep your personal branding consistent across all social media outlets – how you want to come across in person should be reflected in your social media. The taglines, personal information and content are all mini-pitches that tell other people who you are.
Take some time to explore how you can turn your social media profiles to reflect the person you want to portray. If you are an artist, your social media will come across differently than if you are a doctor. Not only do you have to spend time perfecting your pitch, remember to take the time to craft your social media into a thoughtful pitch as well!